Where to Start With Your Brand’s TikTok Strategy

POV: Your brand has flourished on Instagram, Facebook and LinkedIn but something’s missing. Spoiler alert: It’s TikTok. So, where does a brand start with their TikTok strategy? Being the new kid on the block, TikTok can often seem daunting for a new brand - navigating a new algorithm, different demographics and first-time features is no easy feat. But fear not, below we’ve compiled 5 easy steps to kick-start your brand’s TikTok strategy.