https://iampr.co/blog daily 0.75 2022-10-20 https://iampr.co/blog/how-to-outreach-to-journalists monthly 0.5 2022-02-21 https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/ef9ae4d9-d8e3-4008-bb0c-bbdffe449f77/How-to-outreach-to-journalists.jpg Blog - 5 Things To Consider In Your Journalist Outreach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://iampr.co/blog/how-to-beat-the-instagram-algorithm-in-2022 monthly 0.5 2022-05-11 https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/34b652af-0e51-432e-96f7-d085c5b6652d/colour-graded-Instagram-feed.png Blog - How To Beat The Instagram Algorithm In 2022 These days, it’s becoming a basic expectation for brands to have a clean, consistent grid which has a slight colour grade to it - meaning that, whilst not every post has to use the same colours, there should be a subtle colour theme to your posts which can help add to your overall ‘vibe’ on Instagram. You need to showcase your brand. A tidy and cared for grid encourages users to keep scrolling on your profile and interact with multiple posts. You want users to be able to recognise your content amongst a sea of other users. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/4603f482-a66f-4b10-bedf-b778aa7836b3/instagram-algorithm.jpeg Blog - How To Beat The Instagram Algorithm In 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/cf3f0dce-7fe2-44d1-92ca-3468e171a364/how-to-beat-instagram-algorithm-2022.jpg Blog - How To Beat The Instagram Algorithm In 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://iampr.co/blog/four-reasons-why-your-brand-should-work-with-nano-influencers monthly 0.5 2022-06-29 https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/3de1f00c-b8e7-4b29-a8f0-aea865d853c4/Instagram+influencer+engagement+rates+by+tier.png Blog - 4 Reasons Why Your Brand Should Be Working with Nano-Influencers - 1. Engagement rate In an article by Mavin, nano-influencers have an engagement rate of up to 8.7%, whereas well-known celebrities only engage around 1.7%. Engagement rate takes into account shares, likes, video views and comments, which is then measured up to follower count. You can calculate any influencer engagement rate with tools like GRIN Google Chrome Extension. In fact, in the past year celebrity endorsements have suffered, with MarketingDive reporting that 78% of the younger generation are simply not influenced by them. One of the reasons that nano-influencers experience higher engagement rates than celebrities is because they are adept at creating a strong sense of friendly intimacy and building a community of like-minded people who will continue to return to their content. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/de47bbf3-f372-4744-88b9-d8dd2fa635eb/Example+of+Instagram+nano+influencer.jpg Blog - 4 Reasons Why Your Brand Should Be Working with Nano-Influencers - 4. Cost effective It has never been easier to monetise influence and if you want to spend your marketing budget the right way, nano-influencers may be the way forward. As they have a small following, nano-influencers tend not to demand high AD fees, and will sometimes be willing to receive free products for a promotion (IF your product is something they truly love). Whereas only big brands can afford to work with the likes of Kim Kardashian, nano-influencers are accessible to even the smallest of brands. Using incentives such as affiliate links, where the influencer receives a small commission on any item purchased through their link, you are truly getting what you pay for. Nano-influencers serve as a symbol of advertising transparency. Their audience knows they aren’t being paid in the thousands and therefore see what they promote as actual recommendation, rather than a pay-day opportunity. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/72514cd7-05ec-4c57-9eb2-133d157aec3b/4+reasons+why+your+brand+should+be+working+with+nano+influencers.png Blog - 4 Reasons Why Your Brand Should Be Working with Nano-Influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/0a590909-fcb0-4f38-82f7-2a892f1a3e7e/Instagram+influencer+tiers+explained.png Blog - 4 Reasons Why Your Brand Should Be Working with Nano-Influencers Simply put, a nano-influencer is typically categorised as having 1,000 - 10,000 followers. This type of influencer focuses on niche interests and has a steadfastly loyal fanbase. They normally do social media alongside regular jobs and have real passion for their content. https://iampr.co/blog/where-to-start-with-your-brands-tiktok-strategy monthly 0.5 2022-10-20 https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/a6a32cc6-be2a-4a3b-ba6a-338752c03909/Nike+TikTok+brand+collab.png Blog - Where to Start With Your Brand’s TikTok Strategy 4. Utilise User Generated Content If there’s ever been a platform that encourages you to not take yourself too seriously, it’s TikTok. Who would have predicted that a 20 second video of a man long-boarding on his way to work would see a resurgence of popularity for Ocean Spray and Fleetwood Mac? Although there is seemingly no rhyme or reason to what makes a TikTok video go viral, using user generated content (or UGC) seems to be key in boosting a brand’s TikTok presence. Seeking out UGC will likely entail building relationships with influencers. 63% of users like it when brands show TikTok creators in their videos who can then share your products with their audience, expanding your reach. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/a9e611a0-0b14-4ed3-8e91-80da2f827a07/TikTok+statistic+on+story+telling.png Blog - Where to Start With Your Brand’s TikTok Strategy 5. Learn How to Tap Into Trending Sounds and Hashtags TikTok has become synonymous with viral sounds and hashtag challenges. 93% of top-performing TikTok videos use audio and 67% of TikTok users would prefer to see videos from brands featuring popular or trending songs on TikTok. You can find viral sounds with the ‘Discover’ tab and easily create organic and algorithm-friendly content. Popular hashtag challenges such as Guess’ #InMyDenim or Colgate’s #MakeMomSmile have been huge wins for these brands. It is also worth seeking out a hashtag that works for you. Finding and ultising ‘sub-culture’ hashtags such as #fittok or #cottagecore can help you find like-minded users and keeps your brand from getting lost in the immensely popular generic hashtags, such as #comedy #funny or #fashion. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/1edaea6c-0289-4316-a8f7-cfda4701dbb8/TikTok+performance+statistic+by+business+owners.png Blog - Where to Start With Your Brand’s TikTok Strategy 3. Stay Active And Reactive Everyone loves a bit of relatable content, and being a relatable brand can increase your popularity tenfold. Studies show that TikTok users enjoy connecting with brands, with 73% reporting that they feel a deeper connection to companies they interact with on the platform. Luckily, TikTok has a bunch of features that help brands reach their audience. Features such as Stitch or Duet, allows brands to interact with ready-made creator content and vice versa. It is also important to comment, comment, comment! Whether it be on a tips and tricks video from a similar brand or a glowing testimonial from a satisfied customer, the comment section is calling your name. TikTok ranks comments in order of likes, so avoid being generic and instead put thought and insight into your comments. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/f408fa8c-2b37-4afe-b1a4-73c97ffcbfb0/Where+to+start+with+your+TikTok+strategy.png Blog - Where to Start With Your Brand’s TikTok Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/c5b1ca7f-de9f-4931-9c01-52465eab7223/TikTok+posting+schedule.png Blog - Where to Start With Your Brand’s TikTok Strategy 2. Create a Posting Schedule A content calendar is necessary for any social media strategy. However, TikTok’s viral and changeable disposition means creating a schedule is more important than on other apps. TikTok recommends switching your creative up every 7 days, which calls for planning ahead and freeing up critical time to stay on top of emerging trends. Although your content may need tweaking more often than usual, you should have clear goals and objectives in mind when creating your calendar. The TikTok algorithm favours frequency, and it’s no surprise that the accounts that post alot, receive the most exposure. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/810cf2d1-895a-4194-bf3d-e1980c0b9f32/TikTok+for+business+tweet.PNG Blog - Where to Start With Your Brand’s TikTok Strategy 1. Switch to a TikTok Business Account The first thing a brand should do when creating a thriving TikTok presence is to build a Business Account. TikTok rolled out their business account feature in 2020, and it has proved crucial to a brand’s success on TikTok. Under the tab ‘Creator Controls’ you can take an in-depth look at your analytics. This includes performance stats such as top posts, reach, views, comments, likes, shares and audience engagement. This way you can see what posts are doing well and which ones are flying under the radar. With this information you can suss out your KPI’s and keep on producing and refining content that actually works! https://iampr.co/blog/why-you-need-to-include-pr-in-your-2023-marketing-strategy monthly 0.5 2022-10-20 https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/b9faa0b7-ddfc-44c8-90c6-13563978bb9a/How+many+customers+trust+word-of-mouth+reviews+and+recommendations.png Blog - Why you need to include PR in your 2023 marketing strategy 1. The rise of WOM marketing Gone are the days of stylised adverts and the simple message of ‘Buy now!’ Marketing used to rely solely on direct to consumer marketing, where brands assumed that the public would believe their claims and buy wilfully. With so many advertising avenues, like social media, dominating public perception, consumers have had to become more savvy. This means that buyers will look to trusted third party sources for product recommendations and testimonials, whether that’s friends, influencers or online news sites. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/5a79a115-9fdd-41f5-807e-f915aa981115/How+many+consumers+trust+PR+news+sources.png Blog - Why you need to include PR in your 2023 marketing strategy 2. Elevate your brand’s authority The digital landscape is becoming more saturated with brands and competitors day by day, and with organic reach declining on social media, it might be time to consider alternative marketing mediums. Getting your brand featured in online national news sites will dramatically raise your brand’s authority, from a B2B and B2C perspective, and will help to increase your brand’s share of voice in the market. Another bonus of securing coverage in renowned magazines and news outlets is that you can share your coverage on your brand’s social media, increasing credibility with your followers. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/756cda63-d627-4161-abec-0f487d4f2871/How+many+customers+trust+word-of-mouth+reviews+and+recommendations.png Blog - Why you need to include PR in your 2023 marketing strategy 4. Exposure to new audiences you might not be reaching With constant algorithm changes and ever-changing features, it’s no surprise that most brands have seen a sharp decline in social media engagement and subsequent success. More than ever, reaching new audiences online can seem both challenging and time-consuming. Implementing a PR strategy, however, will introduce your brand to potentially thousands of new consumers who may have never come across your business through other means. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/92efe112-8340-49f4-8fbc-89bfbd220d6c/How+PR+helps+your+SEO+strategy.png Blog - Why you need to include PR in your 2023 marketing strategy 3. PR is paramount to your SEO strategy To gain first-rate exposure, you want to make sure your brand is visible online. One of the biggest benefits of PR for brands is that it can support your SEO strategy which will help your page rank higher on Google’s search results. This can be achieved by journalists including a link to your brand’s website in their online article - commonly known as a ‘backlink’ in the SEO world. Securing backlinks from websites which have a high domain authority and are recognised as such by Google, will help to increase the credibility and authority of your brand and enhance its online exposure. As your PR strategy kicks in you will be able to build a repertoire of articles with backlinks which will, in turn, see a significant rise in your SEO results. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/805e2a10-ff37-4fb8-84fc-6eb9e513b92c/Most+expensive+types+of+marketing.png Blog - Why you need to include PR in your 2023 marketing strategy 5. It’s relatively low-cost compared to other marketing mediums Through tactical and carefully thought-out press releases, you can develop a PR strategy with the sole purpose of securing beneficial editorial coverage. Editorial coverage is free coverage from news sites who want to publish your content to entertain their readers, meaning you don’t have to fork out for advertisements or advertorials. Your only out-going fund is paying for a PR agency’s time. This makes PR one of the most cost-effective marketing techniques, which is imperative in the current climate. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/0c7564ac-bfb9-44e6-ad9a-fccf55a9e266/Why+you+need+to+include+PR+in+your+2023+marketing+strategy.png Blog - Why you need to include PR in your 2023 marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://iampr.co/blog/category/PR monthly 0.5 https://iampr.co/blog/category/Social+Media monthly 0.5 https://iampr.co/blog/category/Content monthly 0.5 https://iampr.co/blog/category/Instagram monthly 0.5 https://iampr.co/blog/category/Journalist+Outreach monthly 0.5 https://iampr.co/blog/tag/digital+marketing monthly 0.5 https://iampr.co/blog/tag/pr monthly 0.5 https://iampr.co/blog/tag/content+tips monthly 0.5 https://iampr.co/blog/tag/influencer+marketing monthly 0.5 https://iampr.co/blog/tag/tiktok+strategy monthly 0.5 https://iampr.co/blog/tag/instagram monthly 0.5 https://iampr.co/blog/tag/instagram+influencers monthly 0.5 https://iampr.co/blog/tag/public+relations monthly 0.5 https://iampr.co/blog/tag/journalism monthly 0.5 https://iampr.co/blog/tag/pr+strategy monthly 0.5 https://iampr.co/blog/tag/press+office monthly 0.5 https://iampr.co/blog/tag/tiktok monthly 0.5 https://iampr.co/blog/tag/social+media+marketing monthly 0.5 https://iampr.co/blog/tag/influencers monthly 0.5 https://iampr.co/blog/tag/social+media+management monthly 0.5 https://iampr.co/blog/tag/content+marketing monthly 0.5 https://iampr.co/blog/tag/journalist+outreach monthly 0.5 https://iampr.co/blog/tag/social+media monthly 0.5 https://iampr.co/blog/tag/instagram+algorithm monthly 0.5 https://iampr.co/blog/tag/pr+coverage monthly 0.5 https://iampr.co/blog/tag/algorithm monthly 0.5 https://iampr.co/home daily 1.0 2024-07-20 https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/cb21ea92-6bd3-496b-8c58-e94b59265670/Huebsch-Interior-Wand-Magazinhalter-natur-rot-Situation-1.jpg Home - 01. BRAND & COMMS CONSULTANCY A watertight brand is key to connecting your audience. We begin with helping businesses identify and adopt a watertight brand proposition before jumping into the world of digital marketing. Alongside this, we help brands develop a clear communication strategy encompassing tone of voice, core messaging, and the all-important identification of audience personas. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/bbb77852-4b79-4d66-b08f-90d2e73ec8f7/Screenshot+2024-07-20+at+15.00.54.png Home - 02. PRESS OFFICE ACTIVITY Sharing your story. We’re an experienced team of PR professionals who will work alongside you to reach your objectives, creating a bespoke strategy to achieve so. We know how hard it can be to talk about yourself, that’s why having a trusted third party - such as the press - amplify your brand message is often the most authentic form of communication with both your existing and potential audience. From press releases, features and interviews, your press office will work hard to ensure you’re presented in the best light, by the best publications and people with brand awareness and SEO purposes at the forefront of mind. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/37e4baf0-d02c-4b83-9157-0f18b057a917/Screenshot+2024-07-20+at+15.06.24.png Home - 03. ORGANIC SOCIAL STRATEGY Helping you drive social growth. You may already be generating first class content but is it driving growth, awareness, and loyalty? Are you building a community consumers want to visit as you reflect their lifestyle, providing them with inspiration, information and newsworthy content? A social first content strategy can be both built and consulted upon from iamPR, ensuring you stand apart from your competitors. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/eed0013f-4ee8-4a06-9c6c-354c4257135b/Screenshot+2024-07-20+at+15.32.16.png Home - 04. SUSTAINED INFLUENCER STRATEGY Giving your brand a trusted voice. Brand loyalty and trust often comes from the backing and credibility of others. You don’t want to be shouting how great you are 24/7 - let someone else do that for you. iamPR ensures you’re working with the best influencers within your field coupled with the highest engagement rate and success metrics, championing unique content that sits in-line with your brand. https://images.squarespace-cdn.com/content/v1/5edbbb8dc458310346adaceb/3ae6d726-5f78-4cd1-869f-64faa56d9093/Screenshot+2024-07-20+at+15.09.13.png Home - 05. PRODUCTION PACKAGES Bringing your creative vision to life. If you’re looking to secure a bank of e-commerce product imagery or pull off a stellar social content shoot we can help. At iamPR we have vast knowledge and first-hand experience in client shoots, particularly those in the fashion space. 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