Since forever it’s been widely accepted that ‘bigger is better’ when it comes to Instagram followers - bigger audience means bigger influence means bigger sales, right? Wrong. Say goodbye to the ‘one-size-fits-all’ mega influencer marketing message and say hello to a more personalised and niche ‘friendly suggestion’ from your favourite nano-influencer.

From an expert summary of the current algorithm’s formula to content tips and tricks tailored to each content format (reels, stories etc), we’ve covered all bases. All it takes is ten minutes of your time to read it.