We know, we know, it’s not 2023 just yet, but if there’s something we swear to in marketing, it’s that planning is key. Getting ahead of the game and setting out your brand’s aims and intentions for the upcoming year is fundamental to growing your business and PR could be one of the most beneficial strategies to reach your goals.

But, we imagine there’s a lot of you business owners right now questioning what PR is and how it can help your brand? We’ve explained it for you below.

Since forever it’s been widely accepted that ‘bigger is better’ when it comes to Instagram followers - bigger audience means bigger influence means bigger sales, right? Wrong. Say goodbye to the ‘one-size-fits-all’ mega influencer marketing message and say hello to a more personalised and niche ‘friendly suggestion’ from your favourite nano-influencer.

It’s a well known fact that journalists are extremely busy people with limited time to be sifting through multiple pitches, so just how do you get your email noticed? Well, there’s no secret as such, but the below pointers may just help you construct your best outreach plan yet.