POV: Your brand has flourished on Instagram, Facebook and LinkedIn but something’s missing. Spoiler alert: It’s TikTok. So, where does a brand start with their TikTok strategy? Being the new kid on the block, TikTok can often seem daunting for a new brand - navigating a new algorithm, different demographics and first-time features is no easy feat. But fear not, below we’ve compiled 5 easy steps to kick-start your brand’s TikTok strategy.

Since forever it’s been widely accepted that ‘bigger is better’ when it comes to Instagram followers - bigger audience means bigger influence means bigger sales, right? Wrong. Say goodbye to the ‘one-size-fits-all’ mega influencer marketing message and say hello to a more personalised and niche ‘friendly suggestion’ from your favourite nano-influencer.

From an expert summary of the current algorithm’s formula to content tips and tricks tailored to each content format (reels, stories etc), we’ve covered all bases. All it takes is ten minutes of your time to read it.